“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

- Milton Glaser

 DESIGN & ILLUSTRATION

Design Thinking revolves around a deep interest in developing an understanding of the people for whom we are designing for. It helps us observe and develop empathy with the target user. Design Thinking helps us in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications. Design Thinking is extremely useful in tackling problems that are ill-defined or unknown.